The prints and colours report for Spring/Summer 2023 | Apparel Resources

Fashion is a fascinating world, always evolving, always surprising. As a new season approaches, we find ourselves wondering what the future holds in the realm of style. What trends will dominate the fashion landscape? What innovations will shape the industry? Let’s take a closer look at the fashion forecast for the upcoming season.

Section 1: Embracing Technology

As technology continues to advance, it’s only natural that it has a significant impact on fashion trends. The intersection of tech and fashion opens up exciting possibilities, revolutionizing how we express our style.

1.1. Smart Apparel

The trend of smart apparel is set to continue into the next season, with a focus on incorporating technology into our everyday wardrobe. Imagine jackets that can regulate body temperature, fitness clothes that can track your vitals, or even shirts that can change color based on your mood.

Fashion icon and tech enthusiast, Victoria Beckham, when asked about this trend, said, “Clothes are not just about making a style statement anymore; they’re about enhancing our lifestyle, and smart apparel does just that.”

1.2. AR/VR Shopping

As the world becomes increasingly digitized, online shopping experiences are set to become more immersive. Augmented reality (AR) and virtual reality (VR) are set to play a massive role in this. Brands like Gucci and Burberry are already offering virtual try-ons, and this trend is expected to become mainstream in the next season.

Kendall Jenner, in a recent interview, mentioned, “AR and VR have transformed my shopping experiences. It’s like bringing the trial room home.”

Section 2: Sustainability Taking Center Stage

As consumers become more environmentally conscious, sustainability is set to become a major fashion trend in the upcoming season.

2.1. Eco-Friendly Materials

Eco-friendly materials like organic cotton, recycled polyester, and plant-based ‘leather’ are set to dominate the industry. Brands like Patagonia and Stella McCartney are leading the way in this respect.

Emma Watson, known for her commitment to sustainable fashion, once said, “Every time I choose a sustainable outfit, I know I’m casting a vote for the kind of world I want to live in.”

2.2. Upcycling

The concept of upcycling, where old or unused items are transformed into new, high-quality pieces, is expected to gain significant traction in the fashion industry. It’s not only a creative way to reuse materials but also a crucial step towards a more sustainable fashion industry.

Fashion influencer Alexa Chung, an advocate of upcycling, once stated, “When you upcycle, you’re not just creating a unique piece; you’re making a difference.”

Section 3: The Return of Classic Trends

While innovation is crucial, fashion also has a way of reviving classic trends, bringing a nostalgic charm to our wardrobes.

3.1. Retro Chic

The upcoming season is expected to see a resurgence of ’60s and ’70s fashion, with floral prints, flared silhouettes, and bold color palettes making a comeback.

Fashion designer Marc Jacobs, in his forecast for the season, predicted, “We’re going to see a celebration of the colorful, creative, and free-spirited vibe of the ’60s and ’70s.”

3.2. Pearls

Pearls are set to make a grand return, but with a modern twist. Think pearl-studded denim, pearls on leather jackets, or chunky pearl necklaces paired with streetwear.

Rihanna, who was spotted wearing an oversized pearl necklace at a recent event, said, “Pearls are classic, but that doesn’t mean they can’t be fun and edgy.”


As we look forward to the next season, it’s evident that the world of fashion is entering a period of exciting change. With technology, sustainability, and a nod to nostalgia shaping trends, the future of fashion promises to be innovative, conscious, and full of surprises. Remember, as Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” So, let’s get ready to welcome the next season with open arms and open wardrobes.

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